Born in the City — Analytics

GA4 property 321093539 · snapshot 2026-06-22 19:20 UTC · re-run the generator to refresh
1,973
Sessions · 30d
1,044
Sessions · 7d
28
Sessions · today
1,734
Users · 30d

Sessions over time

1,973 sessions
24: 161625: 161626: 242427: 383828: 313129: 494930: 363631: 343401: 282802: 333303: 292904: 353505: 363606: 545407: 232308: 646409: 262610: 676711: 686812: 999913: 676714: 404015: 383816: 707017: 32832818: 26326319: 13813820: 10610621: 737322: 282824290308131822

Where traffic comes from

By channel
Direct
1,544
Referral
147
Organic Social
140
Organic Search
113
Unassigned
13
AI Assistant
12
Email
10
Top source / medium
Source / MediumSessions
(direct) / (none)1,544
nextdoor.com / referral135
facebook.com / referral77
m.facebook.com / referral54
google / organic40
duckduckgo / organic26
yahoo / organic22
bing / organic20
chatgpt.com / ai-assistant12

Campaign attribution (UTM)

CampaignSessionsKey events
(direct)1,5440
(referral)2860
(organic)1120
(not set)130
(ai-assistant)120
BornInTheCity com Weekly Newsletter 9 new shows 25 closing soon60
weekly-2026-06-1540
bio-link20
Newsletter sends should appear as one clean weekly-YYYY-MM-DD row. Social posts now arrive tagged facebook / social, nextdoor / social, etc. A high (direct) count is partly in-app browsers stripping the referrer.

Events & conversions tracked

EventTypeToday30 daysStatusKey event
affiliate_click
Affiliate ticket-link click (SeatPlan, NYTG, Broadway Direct, Ticket Liquidator). Your revenue signal.
conversion00awaiting datakey ✓
ticket_click
Full-price / box-office ticket click (TodayTix, Ticketmaster). Non-affiliate purchase intent.
conversion00awaiting datakey ✓
lottery_entry_click
Lottery or rush entry click, by operator. Your core engagement signal.
conversion00awaiting datakey ✓
newsletter_signup
MailerLite form submit (newsletter or Inner Circle).
conversion00awaiting datakey ✓
cta_click
On-page CTA clicks (Get Lottery Alerts, hub, guide).
engagement00awaiting data
share_click
Facebook / X / Pinterest share buttons.
engagement00awaiting data
lottery_filter
Lottery-hub operator / category filtering.
engagement00awaiting data
tracker_action
Account / tracker actions (Log a win, Post review).
engagement00awaiting data
search
Blog search queries.
engagement00awaiting data
The four conversion events should be marked as key events in GA4 Admin → Events. Per-merchant / per-show breakdowns appear once the event params (merchant, operator, vendor, show_name) are registered as custom dimensions.

Top pages — 30 days

PathViews
/where-to-eat-before-broadway-show-budget/685
/259
/nyc-summer-2026-beyond-broadway/143
/broadway-lottery-tickets/109
/how-to-win-every-broadway-lottery-2026/97
/where-to-eat-before-broadway-show/64
/contact-2/56
/hiptix-roundabout-theatre-company/40
/which-broadway-lottery-easiest-to-win/35
/broadway-lottery-platforms-explained/32

Search Console

4
Search clicks · 28d (top 20 q)
70
Impressions · 28d (top 20 q)
QueryClicksImpr.CTRPos.
born in the city31421.4%5.4
masquerade lottery1714.3%14.9
"kenrex"010.0%27.0
11 to midnight030.0%47.0
11 to midnight broadway020.0%41.5
11 to midnight length010.0%50.0
11 to midnight off broadway010.0%49.0
11 to midnight tickets010.0%33.0
935 broadway harry potter010.0%90.0
aladdin broadway lottery090.0%27.8
aladdin broadway rush tickets040.0%41.5
aladdin broadway tickets lottery040.0%31.0
aladdin lottery080.0%26.0
aladdin lottery broadway020.0%28.0
aladdin lottery tickets030.0%30.7
aladdin musical lottery020.0%35.0
aladdin rush tickets020.0%46.0
aladdin ticket lottery020.0%33.5
aladin lottery020.0%27.5
an american daughter 2026010.0%29.0
Property: sc-domain:borninthecity.com. Higher impressions + low CTR = a title/meta rewrite opportunity; high position number = a ranking opportunity.

What's being tracked

The 9 custom events (btc-ga-events plugin)
EventFires on
affiliate_clickAffiliate-network ticket links (*.sjv.io, *.pxf.io, *.auhm.net, awin1.com)
ticket_clickFull-price / box-office links — split from entries by rel=sponsored
lottery_entry_clickLottery / rush entry buttons, by operator
newsletter_signupMailerLite form submit
cta_clickModal-open + internal CTA buttons
share_clickSocial share buttons
lottery_filterHub filter chips
tracker_actionAccount / tracker buttons
searchBlog search
UTM scheme on off-site links

Inbound social/newsletter links carry utm_source (facebook, nextdoor, pinterest, threads, bluesky), utm_medium=social, utm_campaign=show-post/blog-post, utm_content=<slug>. FB & Nextdoor auto-tag; Pinterest already did; IG via bio link. Internal links are never tagged.

What you should do

Deploy the event plugin (btc-ga-events.php) — DONE, live v1.2.0.
Turn off MailerLite 'UTM tags' — DONE 2026-06-17.
Tag Facebook + Nextdoor posters with UTMs — DONE, pushed.
Mark the 4 conversion events as key events.
Register custom dimensions for merchant, operator, vendor, show_name.
Verify next Monday newsletter reports one clean weekly-YYYY-MM-DD row.
Enable Search Console (panel above).

Admin & controls

Exclude this device from tracking

Tap on whatever phone, tablet or browser you test from. It opens the site and sets a 1-year cookie that tags your hits as internal — works on cellular, where IP filters can't reach you. Cleared your cookies? Just tap again.

Mark THIS device internalClear on this device
Both the IP filter and this cookie only take effect while the GA4 internal-traffic data filter is Active (Admin → Data Settings → Data Filters). On Wi-Fi your home IP is already excluded; this covers cellular and other devices.
Config status
Event pluginv1.3.0
Conversion key events4 / 4 ✓
Custom dimensions9
Event data retentionFourteen Months
Search Consoleconnected
Born in the City · GA4 321093539 · baked 2026-06-22 19:20 UTC · static snapshot