Born in the City — Analytics

GA4 property 321093539 · snapshot 2026-06-22 18:29 UTC · re-run the generator to refresh
1,965
Sessions · 30d
1,037
Sessions · 7d
24
Sessions · today
1,728
Users · 30d

Sessions over time

1,965 sessions
24: 161625: 161626: 242427: 383828: 313129: 494930: 363631: 343401: 282802: 333303: 292904: 353505: 363606: 545407: 232308: 646409: 262610: 676711: 686812: 999913: 676714: 404015: 383816: 707017: 32832818: 26326319: 13813820: 10610621: 707022: 242424290308131822

Where traffic comes from

By channel
Direct
1,533
Referral
147
Organic Social
140
Organic Search
111
Unassigned
33
AI Assistant
11
Email
10
Top source / medium
Source / MediumSessions
(direct) / (none)1,533
nextdoor.com / referral135
facebook.com / referral77
m.facebook.com / referral54
google / organic39
(not set) / (not set)29
duckduckgo / organic26
yahoo / organic21
bing / organic20

Campaign attribution (UTM)

CampaignSessionsKey events
(direct)1,5330
(referral)2860
(organic)1100
(not set)330
(ai-assistant)110
BornInTheCity com Weekly Newsletter 9 new shows 25 closing soon60
weekly-2026-06-1540
bio-link20
Newsletter sends should appear as one clean weekly-YYYY-MM-DD row. Social posts now arrive tagged facebook / social, nextdoor / social, etc. A high (direct) count is partly in-app browsers stripping the referrer.

Events & conversions tracked

EventTypeToday30 daysStatus
affiliate_click
Affiliate ticket-link click (SeatPlan, NYTG, Broadway Direct, Ticket Liquidator). Your revenue signal.
conversion00awaiting data
ticket_click
Full-price / box-office ticket click (TodayTix, Ticketmaster). Non-affiliate purchase intent.
conversion00awaiting data
lottery_entry_click
Lottery or rush entry click, by operator. Your core engagement signal.
conversion00awaiting data
newsletter_signup
MailerLite form submit (newsletter or Inner Circle).
conversion00awaiting data
cta_click
On-page CTA clicks (Get Lottery Alerts, hub, guide).
engagement00awaiting data
share_click
Facebook / X / Pinterest share buttons.
engagement00awaiting data
lottery_filter
Lottery-hub operator / category filtering.
engagement00awaiting data
tracker_action
Account / tracker actions (Log a win, Post review).
engagement00awaiting data
search
Blog search queries.
engagement00awaiting data
The four conversion events should be marked as key events in GA4 Admin → Events. Per-merchant / per-show breakdowns appear once the event params (merchant, operator, vendor, show_name) are registered as custom dimensions.

Top pages — 30 days

PathViews
/where-to-eat-before-broadway-show-budget/678
/258
/nyc-summer-2026-beyond-broadway/143
/broadway-lottery-tickets/107
/how-to-win-every-broadway-lottery-2026/97
/where-to-eat-before-broadway-show/64
/contact-2/56
/hiptix-roundabout-theatre-company/40
/which-broadway-lottery-easiest-to-win/35
/broadway-lottery-platforms-explained/32

Search Console

4
Search clicks · 28d (top 20 q)
70
Impressions · 28d (top 20 q)
QueryClicksImpr.CTRPos.
born in the city31421.4%5.4
masquerade lottery1714.3%14.9
"kenrex"010.0%27.0
11 to midnight030.0%47.0
11 to midnight broadway020.0%41.5
11 to midnight length010.0%50.0
11 to midnight off broadway010.0%49.0
11 to midnight tickets010.0%33.0
935 broadway harry potter010.0%90.0
aladdin broadway lottery090.0%27.8
aladdin broadway rush tickets040.0%41.5
aladdin broadway tickets lottery040.0%31.0
aladdin lottery080.0%26.0
aladdin lottery broadway020.0%28.0
aladdin lottery tickets030.0%30.7
aladdin musical lottery020.0%35.0
aladdin rush tickets020.0%46.0
aladdin ticket lottery020.0%33.5
aladin lottery020.0%27.5
an american daughter 2026010.0%29.0
Property: sc-domain:borninthecity.com. Higher impressions + low CTR = a title/meta rewrite opportunity; high position number = a ranking opportunity.

What's being tracked

The 9 custom events (btc-ga-events plugin)
EventFires on
affiliate_clickAffiliate-network ticket links (*.sjv.io, *.pxf.io, *.auhm.net, awin1.com)
ticket_clickFull-price / box-office links — split from entries by rel=sponsored
lottery_entry_clickLottery / rush entry buttons, by operator
newsletter_signupMailerLite form submit
cta_clickModal-open + internal CTA buttons
share_clickSocial share buttons
lottery_filterHub filter chips
tracker_actionAccount / tracker buttons
searchBlog search
UTM scheme on off-site links

Inbound social/newsletter links carry utm_source (facebook, nextdoor, pinterest, threads, bluesky), utm_medium=social, utm_campaign=show-post/blog-post, utm_content=<slug>. FB & Nextdoor auto-tag; Pinterest already did; IG via bio link. Internal links are never tagged.

What you should do

Deploy the event plugin (btc-ga-events.php) — DONE, live v1.2.0.
Turn off MailerLite 'UTM tags' — DONE 2026-06-17.
Tag Facebook + Nextdoor posters with UTMs — DONE, pushed.
Mark the 4 conversion events as key events (GA4 Admin → Events) after they first fire.
Register custom dimensions for merchant, operator, vendor, show_name.
Verify next Monday newsletter reports one clean weekly-YYYY-MM-DD row.
Enable Search Console (panel above).
Born in the City · GA4 321093539 · baked 2026-06-22 18:29 UTC · static snapshot